SurfMonkey, Inc (2000-2001)
- Hired by founder and CEO to devise new business development/go-to-market branding strategy positioning SurfMonkey as the "Family Internet Company"
- Refined product roadmap, edited sales collateral, PR materials, and began channel and media relations efforts
- Opened strategic alliance dialogues with Earthlink, Disney, NetZero, LeapFrog, Knowledge Universe, OZ Entertainment, Excite @ Home
- Teamed with executive management to meet and negotiate with roll-up M&A candidates
- Company assets purchased by Earthlink, Inc.
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