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CEO/COO/EVP
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Management Consulting
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Business Plans
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Financing Recruitment
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Competitive Intelligence
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Brand Strategy
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Marketing
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Advertising & PR
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Strategic Partnerships
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Corporate Packaging
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Market Development
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M&A Advisory
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- Review and audit all operational contracts, agreements, documents and IP
- Assess market conditions, industry trends, competitive products and services, Intellectual Property, proprietary product positioning, pricing & differentiation, target markets, customer audience targets, other intellectual capital sources
- Help write business plan; include input on situation & market analysis, research, business models, assumptions, products & services, competition, communications, marketing, business development, research, and other sections
- Develop sales and marketing strategies and programs based on synthesis of research data, market conditions, and competitive intelligence
- Provide roadmap to navigate market channels and align products to pre-defined range of market requirements
- Identify methodologies and processes for optimizing market development through strategic partner prospects and sales force programs, tactics, and performance
- Lead brainstorming sessions internally and with outside agencies to create marketing strategies and programs that address:
- Validating specific markets that soon will become focused priorities
- Positioning products and services for sustainable advantage
- Segmenting customer markets, decision makers and other constituent audiences with tailored messaging
- Strategic planning and communications platform development for innovative go-to-market strategies and product launches
- Integrating PR and Direct Response programs that trigger awareness, buzz marketing, and call-to-action
- Package corporate story and prepare PowerPoint decks tailored to investor, strategic partner, and customer/business development prospects and particpate in pitch meetings to select prospects
- Close sales and business development deals
- Advise on M&A opportunities and help prepare for prospect meetings
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