iVenture Consulting

• Co-founded software development and marketing consultancy assisting PC and Macintosh technology companies with market assessment, product development, brand marketing, sales and channel promotion programs
• Offered corporate services including qualitative research, global market opportunity and competitive studies, channel selection and support, business development, brand and marketing communications counsel
• Managed staff of 8 and all client accounts including: Apple Computer, Ars Innovandi, Calera Recognition Systems, Hyptique, Pre-Press Technologies, Softis, StereoGraphics, Verbex Voice Systems, Weitek
• Set-up telesales unit and launched Xpand Xpo, first virtual tradeshow on CD-ROM, and Route 66, travel software for the Mac

• Co-founded Macintosh software company
• Wrote business plan, developed financial models, set-up distribution, created marketing, PR and packaging, launched BaseMap v.1.0
• Raised $300,000 in equity seed capital; signed 12 distributors
• Set-up partnering alliances with DeltaPoint Software and geography textbook publishers: Harcourt, Brace & Co.; Saunders College Publishing; and Holt, Reinhart & Winston
• Sold over 10,000 units of shrink-wrapped Macintosh personal mapmaking software

Ars Innovandi

• Opened US office for Chile-based software developer
• Wrote business plan, developed financial models, set-up distribution, created marketing, PR and packaging, launched SearchCity v.1.0 in the US market
• Product was first Windows-based Full Text Retrieval application (predecessor to Internet Search Engines)

• Developed marketing/advertising strategies for leading OCR software company
• Developed and executed European Market Entry strategy
• Company successfully merged with Caere Systems

• Set-up West Coast Business Development office for leading Continuous Speech Recognition software company
• Developed go-to-market, launch, and advertising strategies for Listen For Windows v.1.0
• Established and managed relationships with over 25 ISVs for software integration